Typical people, streamers, gamers and new game developers were talking about marketing to their ideal customers with social media. There is no doubt that social media has become a strong tool in the hands of individuals due to its wide global use.
But Social Media isn't the panacea that we all seek. Most of them are free, so there is no skin in the game!
Why Social media cannot brings you a hordes of customers ?
First and for all, It was called social media because its `social`. People are there to talk, to like, to comment and to share things, even gossip. It so easy for anyone to like or subscribe to a page or a channel, in other words their commitment to your business is extremely low. There are millions of posts on their feed, most of them are memes and gags and if your post wouldn't stand out , then they will just scroll and ignore that.
Their feeds are Filtered! For example, I have 4800 friends on Facebook, but for some reason, I can't see all of their post at my feed, and I am sure that not all them can saw mine too. It means, even how great is your blog, that 4800 people can see it. Your post will be shown on a few more people’s feeds. What's more when you're handling a page?
Why? It's simple, they want you to pay to promote your post. In Facebook, they have boost post, this is they're way to promote your post and they're strategy to get a penny from you.
Why user-brand interaction is important?
This extreme emotional connections between a customer and a brand is the secret ingredient in advertising. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy. This is necessary for all industries, including the gaming planet.
For the gaming industry, were People love using their ingenuity and skills to solve problems and play in competitions and leagues, especially with their own peer group, but when there were new game, they will leave it and form a new team on the new game. Why? Because they never get anything from it. If there something new, they grab it and leave it again when they found a new one. There are no loyalty.
To increase awareness and ROI of one's brand was the main purpose of advertising, it should indulge users and possibly kindle their interest with a chance of investing in the brand. Organic social media is not going to be a good traffic driver for most brands today or for the foreseeable future. If you intend to use social media for sales and revenue, You need to start thinking of new strategy. I'm telling you, there is very little or no interaction between social media users and an advertised brand, it is because social media users cannot find it useful for them. They want something useful, something adventurous something like SWACE that is set to do a reward or remuneration that will surely attract users loyalty to a brand. SWACE is a blockchain-based social gaming platform intends to revolutionize user/brand interactions. This kind of Marketing that SWACE figuring will indulge users in attractive way, it will grow organically, that never needs the social interaction, and their contact with these brands will remain because of this interesting advertisement. It will enables users to engage with brands and be rewarded for completing a variety of tasks. The app involves a token economy.
"Putting all the concept into the one word is quite a difficult task, but I would go for a word “GAME”. This is truly the main part of the product — a nice and fun content for users — different great ideas to have fun with and get rewarded for playing AND possibility to engage users through different preset gaming frames for brands. So it all mostly revolves around gamification." -- Dovydas Riasnojus, the founder and CEO of Swace
How does It work?
Any brand can launch its social (advertising) gaming campaign by selecting a game scenario from pre-configured gaming frames on the Swace app. The interface then calculates the operational cost that the brand will need to pay to the platform owner for hosting and managing the game. The brand's advertising budget will then be charged, and the game-winning pool within the app will be funded with SWACE tokens. Brands are also able to purchase SWACE tokens on the internal Swace exchange directly from other token holders such as investors, other brands, as well as gamers. For gamers, the SWACE tokens are used as a reward and can be exchanged for real products and services offered by the associated brands in the Swace Marketplace, at brand stores, or converted on the Swace Swap exchange into FIAT currencies. In terms of benefits for brands, they are able to use the coins they collect from gamers to launching new games via the Swace app, or exchange them into FIAT on the Swace Swap.
Swacer or the individual who has adopted the Swace lifestyle and is already enjoying the adventure that it represents.
Swacing Being a true Swacer, daring to make a change in your life by taking part in social games, sharing and socializing, engaging with brands and other users and being rewarded for it all.
Swace wallet The personal wallet of a Swace ecosystem member. It only stores Swace coins and all of its operations history is recorded in the blockchain. Coin purchases, transfers from other Swacers, and rewards arrive to the wallet.
The Gaming industry nor all of the industry needs unique and honest marketing. This will help not only the brand, but the users who is the one you need to engage with.
So hope you're hungry for adventure, Cause this world is full of challenges, form your troops and join the league.
-Credits to Czarina